Business Development & Marketing

A commercial approach that brings in and keeps clients

Whether you have an established marketing function or none at all, we help build the business development and marketing activity that actually brings in work, grounded in real client insight, not a generic playbook.

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What you gain

• A clear BD and marketing strategy your partners will actually use

• Marketing spend and activity that's targeted, not scattergun

• Partners equipped to turn networking and existing relationships into instructions

• Interim or fractional marketing leadership when you need senior cover without a full-time hire

 

Particularly for smaller firms

In a large firm, business development is somebody else's job. In a small one, it's yours — on top of the client work you're already billing, with none of the marketing infrastructure larger firms take for granted. We coach and train partners and individuals to do this well without needing to hire a marketing function: turning a networking conversation into an instruction, using referrals properly, and having business development conversations that don't feel like selling.

This draws on experience growing a firm from roughly the size many of today's clients are at now to over £30m in turnover, and training partners at firms many times that size — senior enough to know what "good" looks like at scale, practical enough to know what's achievable with a handful of partners and no marketing budget.